I only touch the website when it gets embarrassing.
— The site that always slips
Websites · Media · AI — for locally-owned businesses
Big-company presence. Local-business heart.
Shapen builds your website, runs your media, and sets up AI tools that grow your online footprint — without losing what makes your business yours.
Free · One page · Plain English · No meeting required
One partner, not five vendors
No lock-in contracts
You own everything
Sound familiar?
You didn’t open a business
to run a website.
I know I should post more. There’s no time.
— The feed that went quiet in March
The last agency charged monthly — for what, exactly?
— The invoice with no answers
None of this is a you-problem. Big companies have whole departments for this.
You have a Tuesday. That’s the gap Shapen closes.
Why it matters
Tonight at 9:14 pm, someone nearby will search for exactly what you do.
01 — THE SEARCH
It starts on a couch.
“Plumber near me.” “Best bakery in town.” “Accountant who gets small business.” They’re ready to buy — tonight.
02 — THE COMPARISON
They see three names.
Fresh photos. Recent reviews. A site that answers their question in five seconds, on a phone, without pinching to zoom.
03 — THE CHOICE
They pick one.
Not the best business on the block — the easiest one to see. The other two never even know they were considered.
They don’t pick the best business. They pick the one they can see. Let’s make sure that’s you.
Get your free Footprint Snapshot →The plan
Three steps. Zero jargon.
No discovery calls, no pitch decks. The first step takes you two minutes and costs nothing.
Today · 2 minutes
Send one email
Tell us your business name and town — that’s it. We’ll find your website, your socials, and your Google listing ourselves.
Within a week · Free
Get your Footprint Snapshot
A one-page, plain-English read on how your business shows up online: what’s working, where customers are leaking out, and what we’d fix first.
If it’s a fit
We shape it together
You get a flat, honest quote and we get to work. If it’s not a fit, you keep the snapshot and we part as friends. No pressure, ever.
Start step one — it’s free →
One email. No forms, no calls, no obligation.
What we do
Three ways we grow your footprint.
Handled together by one partner — so your website, your socials, and your tools all tell the same story.
Web design
A site that sells while you sleep
Modern, mobile-first websites that make your business the obvious choice — and answer customers at midnight.
- Custom design & build — no cookie-cutter templates
- Fast, mobile-first, and search-friendly
- Easy for you to update yourself
Media management
Everywhere, without living on your phone
We keep your channels active, on-brand, and in your voice — while you run the business.
- Social content, created and scheduled
- Google Business profile & local listings
- A simple monthly report in plain English
AI tools
A 24/7 front desk, trained on your business
Practical automation that levels the field with bigger competitors. No gimmicks — if a tool won’t pay for itself, we won’t recommend it.
- Assistants that answer customer questions 24/7
- Automated bookings, reminders & follow-ups
- Set up for your business, training included
The after
Your Tuesday, six weeks from now.
Nothing about your business changes — not your name over the door, not your voice, not your regulars. What changes is that the internet finally works for you.
7:30 AM
Your site worked the night shift.
It answered questions while you slept. Two booking requests and a quote inquiry are waiting with your coffee.
12:40 PM
This week’s posts went out on schedule.
On-brand, in your voice, photos from your actual shop. You didn’t touch a thing.
6:15 PM
A first-timer walks in.
“Found you on Google — you looked like the real deal.” You were the easiest one to see.
END OF MONTH
One page. Plain English.
What we did, what it cost, what it brought in, and what’s next. You’ll never wonder what the monthly fee was for.
Straight answers
The questions owners actually ask us.
I’ve been burned by an agency before. Why is this different?
We’ve heard every version of that story, and it’s why Shapen works the way it does: no lock-in contracts, a flat quote before any work starts, and a monthly report that says exactly what we did. If we ever part ways, everything — site, accounts, content — goes with you. The exit door stays unlocked; we’d rather earn next month than trap it.
Do I actually own my website?
Yes — all of it. Your domain, your site, your accounts, your content, registered in your name from day one. This should be the industry standard. It isn’t, which is exactly why we put it in writing.
Isn’t AI a gimmick?
A lot of it is, honestly. We only set up tools that do one of two things: save you real hours (bookings, reminders, follow-ups) or answer real customers when you can’t. Everything is set up for your specific business, we train you on it, and if a tool won’t pay for itself, we’ll tell you to skip it.
How much does it cost?
It depends on what you actually need — which is what the free snapshot figures out. What we can promise now: you get a flat, plain-English quote before we start, no surprise line items, and no invoice you can’t explain to your accountant in one sentence.
Will my business still feel local?
That’s the whole point of Shapen. Your voice, your photos, your story — we shape what’s already there; we don’t replace it with something that sounds like a chain. The goal is a business that looks as good online as it is in person. Local isn’t a weakness to hide. It’s the advantage we build on.
The next step is one email
Let’s grow your footprint.
No pitch decks, no pressure — just a one-page, plain-English snapshot of where your business stands online, and what we’d do about it. Free, either way.
One partner, not five vendors
Plain English, honest pricing
You own everything — always
tre.spence@shapen.design · replies within one business day